THE USE OF FIGURE OF SPEECH IN ADVERTISEMENT SLOGANS : SEMANTIC STYLISTIC ANALYSIS
Kata Kunci:
Semantic stylistics, fast food advertisement slogans, figure of speech.Abstrak
This research aims to find out the use of figures of speech used in fast food restaurant slogans. Concerning in six figures of speech from three different parts of figure of speech which are lexical and grammatical figures of speech, tropes, and schemes, the writer will analyze phrase and clause slogans only. Those six figures of speech are parallelism, antithesis, alliteration, assonance, personification, and pun. In analyzing the data, the writer applied qualitative method and supported theory from Leech and Short and Cuddon. The result of this research shows that schemes which represented assonance and alliteration became the most occurred figure of speech in the slogans while the use of antithesis was not occurred in this research.
Referensi
Abdullah, A., & Masthura, M. (2021). Pemanfaatan Sari Nenas Sebagai Sumber Energi Alternatif Pembuatan Bio-Baterai. CIRCUIT: Jurnal Ilmiah Pendidikan Teknik Elektro, 5(1), 51. https://doi.org/10.22373/crc.v5i1.8494
Adiyanto, A., & Febrianto, R. (2020). Authentication Of Transaction Process In E-marketplace Based On Blockchain technology. Aptisi Transactions On Technopreneurship (ATT), 2(1), 68–74. https://doi.org/10.34306/att.v2i1.71
Al Falaq, J. S., & Puspita, D. (2021). CRITICAL DISCOURSE ANALYSIS: REVEALING MASCULINITY THROUGH L-MEN ADVERTISEMENT. Linguistics and Literature Journal, 2(1), 62–68.
Ayu, M., & Zuraida, Z. (2020). ENHANCING DESCRIPTIVE PARAGRAPH WRITING OF SECONDARY STUDENTS THROUGH SHARED WRITING. Journal of Research on Language Education, 1(1).
Azijah, D. P. (2020). INTERPERSONAL METADISCOURSE MARKERS IN JACINDA ARDERN’S SPEECH AT CHRISTCHURCH MEMORIAL. Universitas Teknokrat Indonesia.
Darwis, D., & Pamungkas, N. B. (2021). Comparison of Least Significant Bit, Pixel Value Differencing, and Modulus Function on Steganography to Measure Image Quality, Storage Capacity, and Robustness. Journal of Physics: Conference Series, 1751(1), 12039.
Dosia, P. A., & Rido, A. (2017). Production of English diphthongs: A speech study. Teknosastik, 15(1), 21–35.
Fischer-Starcke, B. (2009). Keywords and frequent phrases of Jane Austen’s Pride and Prejudice: A corpus-stylistic analysis. International Journal of Corpus Linguistics, 14(4), 492–523.
Gazali, F., & Yusmaita, E. (2018). Analisis Prior Knowledge Konsep Asam Basa Siswa Kelas XI SMA untuk Merancang Modul Kimia Berbasis REACT. Jurnal Eksakta Pendidikan (Jep), 2(2), 202. https://doi.org/10.24036/jep/vol2-iss2/249
Ivana, P. S. I., & Suprayogi, S. (2020). THE REPRESENTATION OF IRAN AND UNITED STATES IN DONALD TRUMP’S SPEECH: A CRITICAL DISCOURSE ANALYSIS. Linguistics and Literature Journal, 1(2), 40–45.
Jackson, W. (2011). Android apps for absolute beginners (2011, Jackson W.).pdf. Apress.
Jobli, M. I. Bin, Monir, D. K. B., & Peng, K. K. (2011). Analysis of waste thermal energy from banana peels using decomposition process for heat generation. 2011 IEEE 1st Conference on Clean Energy and Technology, CET 2011, 19–22. https://doi.org/10.1109/CET.2011.6041452
Kaid, L. L. (2004). Political advertising. Lawrence Erlbaum Associates Publishers.
Kurniawan, D. E., Ahmad, I., Ridho, M. R., Hidayat, F., & Js, A. A. (2019). Analysis of performance comparison between Software-Based iSCSI SAN and Hardware-Based iSCSI SAN. Journal of Physics: Conference Series, 1351(1), 12009.
Kuswoyo, H., & Siregar, R. A. (2019). Interpersonal metadiscourse markers as persuasive strategies in oral business presentation. Lingua Cultura, 13(4), 297–304.
KUSWOYO, H., SUJATNA, E. V. A. T. S., & CITRARESMANA, E. (2013). Theme of imperative clause in political advertising slogan. Research Journal of English Language and Literature, 1(4), 162–168.
Mittal, A., & Patidar, S. (2019). Sentiment analysis on twitter data: A survey. ACM International Conference Proceeding Series, 91–95. https://doi.org/10.1145/3348445.3348466
Nagel, O. (2014). Investigating Russian derivational suffix–yaka: Russian parallel corpus study. Procedia-Social and Behavioral Sciences, 154, 122–129.
Novianti, H., Allsela, M., & Nurul. (2016). Penerapan Konsep Customer Relationship Management (Crm) Pada Sistem Informasi Penyewaan Lapangan Futsal Di Swadaya Futsal Palembang. Jurnal Sistem Informasi (JSI), 8(2), 2355–4614.
Oktavia, W. R., & Suprayogi, S. (2021). GRAMMATICAL COHESION IN BORIS JOHNSON’S SPEECH ENTITLED CORONAVIRUS SPREAD IN UK. Linguistics and Literature Journal, 2(1), 8–16.
Puspaningtyas, N. D. (n.d.). THE PROFILE OF STUDENTS’LATERAL THINKING IN SOLVING MATHEMATICS OPEN-ENDED PROBLEM IN TERMS OF LEARNING STYLE DIFFERENCES.
Putra, A. G. M., & Qodriani, L. U. (2017). Connotative Meaning of LA Bold Cigarette Advertisement My Kind of Bold Version. Teknosastik, 15(1), 36–45.
Satria, M. N. D., Indriyanto, S., Sulaeman, A. R., Hakimi, R., & Mulyana, E. (n.d.). Performance Analysis of VANET Simulation on Software Define Network.
Schrape, J.-F. (2018). Social Media, Mass Media and the “Public Sphere”. Differentiation, Complementarity and Co-Existence. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2858891
Sintaro, S., Surahman, A., & Prastowo, A. T. (2020). PENERAPAN WEB WALKERS SEBAGAI MEDIA INFORMASI UNTUK PERBANDINGAN MANUAL BREWING COFFEE DI INDONESIA. JSiI (Jurnal Sistem Informasi), 7(2), 132–137.
Styawati, S., Yulita, W., & Sarasvananda, S. (2020). SURVEY UKURAN KESAMAAN SEMANTIC ANTAR KATA. Jurnal Data Mining Dan Sistem Informasi, 1(1), 32–37.
Suprayogi, S., & Novanti, E. A. (2021). EFL Learner’s Literary Competence Mapping through Reader-Response Writing Assessed using CCEA GCSE Mark Scheme. Celt: A Journal of Culture, English Language Teaching & Literature, 21(1), 1.
Tuhuteru, H. (2020). Analisis Sentimen Masyarakat Terhadap Pembatasan Sosial Berksala Besar Menggunakan Algoritma Support Vector Machine. Information System Development (ISD), 5(2), 7–13.
Wahyudin, A. Y., & Rido, A. (2020). Perceptuals learning styles preferences of international Master’s students in Malaysia. BAHTERA: Jurnal Pendidikan Bahasa Dan Sastra, 19(1), 169–183.
Yulianti, T., & Sulistyawati, A. (n.d.). ENHANCING PUBLIC SPEAKING ABILITY THROUGH FOCUS GROUP DISCUSSION. JURNAL PAJAR (Pendidikan Dan Pengajaran), 5(2), 287–295.
