LANGUAGE STYLE IN THE JAKARTA POST ADVERTISEMENTS
Kata Kunci:
advertisements, language style, stylistic, The Jakarta Post advertisementsAbstrak
This research concerns with language style from selected advertisements in The Jakarta Post. The objective of this study is to know and describe the language style used in The Jakarta Post advertisements based on lexical level of stylistics. In this research the writer applied theories from Leech. This research applied qualitative method. This research explores four types of language style: noun, verb, adjective, and adverb. The data source of this research was advertisements from The Jakarta Post published on February 9th, March 31st, April 1st, May 2nd, May 3rd, June 16th, and June 17th 2017. The data of this research were taken from the text of those printed advertisements. The data of this research are in from word, phrase, and sentence gotten from selected advertisements. There search findings show that there are four types of language styles that commonly appear in advertisement found in The Jakarta Post advertisement: noun, verb, adjective and adverb. Among those types of language style, noun ranks first. The application of noun does not only make advertisements informative and persuasive, but also make the advertisements more friendly between the reader and the advertiser.
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