A CRITICAL DISCOURSE ON EMINA COSMETICS AND OTHERS COSMETICS ADVERTISEMENT
Kata Kunci:
Emina cosmetics advertisement, different beauty products, critical discourse analysis.Abstrak
This research will be discuss the study of advertisements about different beauty product from critical discourse analysis perspectives. This research mainly concern with use of language in the beauty product such as make up, skincare, and other products advertisements and how these ads influence the costumers. This study is basically focused on Fairclough’s there are three dimensional frame works. The qualitative research was conducted on Emina and others beauty product advertisement of famous beauty product. The advertisements offer on idealized lifestyle and assume the readers unable to decide rationally, so the readers consider the advertisement are indeed true. The main reason to choose this topic was my interest in advertising, for the most part of linguistic point of view. The advertising has become an indispensable part of life today. Everywhere around us, various types of advertisements invade our privacy. Apart from that there is an attractive force, capable of controlling the consumer, with the invisible voice of advertising advocating, encouraging, announcing and ingrained in people's minds
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