AN ANALYSIS OF PERSUASIVE TECHNIQUE USED IN L’OREAL PARIS REVITALIFT ONLINE ADVERTISEMENT
Kata Kunci:
Persuasive, Advertisement, L’Oreal Paris RevitaliftAbstrak
This research examines persuasive technique used in L’Oreal Paris Revitalift Online Advertisement and the modes of persuasion that applied on the advertisement. The research is based on a discriptive qualitative method, the researcher analyzed through describing and explaining data based on persuasive technique by Keraf. The advertisement is in the form of video taken from the official website of the product and youtube. The result of the study found that there were two techniques containing on the advertisement, such as Rationalization and Suggestion. Rationalization techniques use in this advertisement to shows some arguments to persuade to consumers, to make the consumers believe with the advertiser and the presenter, to make the advertisement is successful in the consumer’s circumstance. Then, the Suggestion technique which the use of this technique as the key in persuading the consumers, and make the consumers to grab the product fast. The researcher also found the modes of persuasion by Aristotale applied on the advertisement such as, personal character of the speaker this is will succeed if the consumers know the speakers. Then, the evidence applied in the advertisement to showing this advertisement is surely true and make successful in persuading consumers.
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