ANALYSIS OF LANGUAGE PRESUPPOSITION IN ADVERTISEMENTS ON TV
Kata Kunci:
Advertisment, Presupposition, LanguageAbstrak
In our lives, it cannot be denied that language has many important roles in human‟s activities. Language helps people to socialize with each other and it can give some kinds of information. Language as a system of vocal symbols used for human communication. The writer identified the types of presupposition in reading the text. As the result, the writer found three types of presupposition in the advertisement are: eight data existential presupposition, one datum structural presupposition, and three data counterfactual presupposition. In this section, the writer presupposed the advertisement based on the theory from Yule about presupposition. There are six types of presupposition: existential presupposition, factive presupposition, lexical presupposition, non factive presupposition, structural presupposition, and counterfactual presupposition. The conclusion is answer of the problem statement.
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