CULTURAL HEGEMONY IN A CONVENIENCE STORE WOMAN BY SAYAKA MURATA THROUGH THE USE OF A COMMON STANDARD
Kata Kunci:
Cultural hegemony, convenience store woman, Sayaka MurataAbstrak
Using Gramsci's hegemony theory, this study reveals the cultural hegemony through normal standards that describe the character in Sayaka Murata's novel Convenience Store Woman. The study itself aims to demonstrate how the character with hegemony uses the standard as a tool of cultural hegemony in the workplace, family, and society. This research employs Gramsci's theory of geopolitical imperialism with a focus on cultural hegemony. According to the findings of this study, Keiko Furuhara experiences hegemony—in particular cultural hegemony—from the people around her, including those at school, at work, in her family, and in society. The application or creation of certain norms or standards regarding self-image, work, and social status results in the hegemony. In addition, this study revealed that Keiko's character engaged in imitation, lying, adaptation, and efforts to improve herself in order to avoid an "abnormal" status or a negative public impression.
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