Referring Expression: An Analysis to Gillette’s ‘We Believe: The Best Man Can Be’ Advertisement 2019
Kata Kunci:
Advertisement, Referring Expression, Qualitative researchAbstrak
This analysis provide a clear understanding on how people as the hearer of advertisement perceive and construct the Referring Expression as something else which related with each other. This analysis used qualitative and library research to uncover the structure and relation within RE in every words, and sentences in Gillette Razor’s advertisement video in YouTube. The significances of this paper is enable us to understand the construction process when someone receive a words that referring to something else.
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