GENGDER DIFFERENCES IN REXONA PRODUCT ADVERTISING LANGUAGE: A CRITICAL DISCOURSE ANALYSIS
Kata Kunci:
Advertising, gender, languageAbstrak
Advertising is a methodical means of encouraging people to be interested in products and services.Advertising is a notice about a product or service that is being sold to the general public that is placed in public places or in mass media (like newspapers and magazines).The purpose of this paper is to examine gender differences in advertising language.Youtube attempted to identify the significant differences between men and women in the use of advertising language by analyzing six internet-sourced advertising products.
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