Critical Discourse Analysis in the slogan "Orang Pintar Minum Tolak Angin" from the Tolak Angin advertisement Tagline
Kata Kunci:
Advertising Language, Text Ideology, Advertisement TaglineAbstrak
One of the things that has had a significant impact on our lives is the media.Because of the rapid growth of the media, many businesses use it to promote their products.This article tries to figure out and explain the ideology of the tagline of one of the Indonesian advertisements.Since 2000, television advertisements featuring the tagline have provided the data.The study's findings indicate that advertisements with the tagline are memorable and influence society.
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