PRESUPPOSITIONS ANALYSIS IN A CAR ADVERTISEMENT OF DFSK GLORY 580 2018 AS THE ADVERTISEMENT LANGUAGE ACQUISITION FOR INDONESIAN CUSTOMERS
Kata Kunci:
pragmatics; presuppositions; advertisements; language acquisitionAbstrak
How many presupposition types applied in a video advertisement of Glory 580? is the purpose of this study, which aims to explain the types and functions of presuppositions in a car advertisement for DFSK Glory 580 as the language acquisition of Indonesian customers in understanding the purpose and context of an advertisement since it is delivered in English (L2). is used in this analysis as a research question. The researcher used the documentation technique to collect the data. The writer then used the qualitative method with triangulation to analyze the data. The results demonstrated that the analyzed slogans implied existential, factive, and lexical potential presuppositions. The actual presuppositions, on the other hand, provide a better understanding of the messages that are implied in the statements or slogans. In the meantime, the English translation of the slogans did not reveal any pragmatic transfer.
Referensi
Adelina, C., & Suprayogi, S. (2020). Contrastive Analysis of English and Indonesian Idioms of Human Body. Linguistics and Literature Journal, 1(1), 2027.
Ahmad, I., Borman, R. I., Caksana, G. G., & Fakhrurozi, J. (2021). Penerapan Teknologi Augmented Reality Katalog Perumahan Sebagai Media Pemasaran Pada PT. San Esha Arthamas. SINTECH (Science and Information Technology) Journal, 4(1), 5358.
Ahmad, I., Borman, R. I., Fakhrurozi, J., & Caksana, G. G. (2020). Software Development Dengan Extreme Programming (XP) Pada Aplikasi Deteksi Kemiripan Judul Skripsi Berbasis Android. INOVTEK Polbeng-Seri Informatika, 5(2), 297307.
Al Falaq, J. S., Suprayogi, S., Susanto, F. N., & Husna, A. U. (2021). Exploring The Potentials of Wattpad For Literature Class. Indonesian Journal of Learning Studies, 1(2), 1219.
Ambarwati, R., & Mandasari, B. (2020). THE INFLUENCE OF ONLINE CAMBRIDGE DICTIONARY TOWARD STUDENTSPRONUNCIATION AND VOCABULARY MASTERY. Journal of English Language Teaching and Learning, 1(2), 5055.
Amelia, D., Afrianto, A., Samanik, S., Suprayogi, S., Pranoto, B. E., & Gulo, I. (2022). Improving Publlic Speaking Ability through Speech. Journal of Social Sciences and Technology for Community Service (JSSTCS), 3(2), 322. https://doi.org/10.33365/jsstcs.v3i2.2231
Amelia, D., & Dintasi, F. D. (2019). Ephebophilia suffered by the main character. Teknosastik, 15(2), 8186.
Aminatun, D., Muliyah, P., & Haryanti, H. (2021). the Effect of Using Dictogloss on Students Listening Comprehension Achievement. JURNAL PAJAR (Pendidikan Dan Pengajaran), 5(2), 262269. https://doi.org/10.33578/pjr.v5i2.8246
Aminatun, D., & Oktaviani, L. (2019). USING MEMRISE TO BOOST ENGLISH FOR BUSINESS VOCABULARY MASTERY: STUDENTSVIEWPOINT. PROCEEDINGS UNIVERSITAS PAMULANG, 1(1).
Arpiansah, R., Fernando, Y., & Fakhrurozi, J. (2021). Game Edukasi VR Pengenalan Dan Pencegahan Virus Covid-19 Menggunakan Metode MDLC Untuk Anak Usia Dini. Jurnal Teknologi Dan Sistem Informasi, 2(2), 8893.
Cahyaningsih, O., & Pranoto, B. E. (2021). A CRITICAL DISCOURSE ANALYSIS : THE REPRESENTATION OF DONALD TRUMP IN THE REUTERS AND THE NEW YORK TIMES TOWARDS THE ISSUE OF # BLACKLIVESMATTER. 2(2), 75–83.
Candra, L. K., & Qodriani, L. U. (2019). An Analysis of Code Switching in Leila S. Chudori’s For Nadira. Teknosastik, 16(1), 9. https://doi.org/10.33365/ts.v16i1.128
Endang Woro Kasih, E. (2018). Formulating Western Fiction in Garrett Touch of Texas. Arab World English Journal For Translation and Literary Studies, 2(2), 142155. https://doi.org/10.24093/awejtls/vol2no2.10
Fadilah, R., & Kuswoyo, H. (2021). Transitivity Analysis of News Reports on Covid-19 of Jakarta Post Press. The 1st International Conference on Language Linguistic Literature and Education (ICLLLE).
Fakhrurozi, J., Pasha, D., Jupriyadi, J., & Anggrenia, I. (2021). Pemertahanan Sastra Lisan Lampung Berbasis Digital Di Kabupaten Pesawaran. Journal of Social Sciences and Technology for Community Service (JSSTCS), 2(1), 27. https://doi.org/10.33365/jsstcs.v2i1.1068
Fithratullah, M. (2021). Representation of Korean Values Sustainability in American Remake Movies. Teknosastik, 19(1), 60. https://doi.org/10.33365/ts.v19i1.874
Gulö, I. (2019). Predicates of Indonesian and English Simple Sentences. Teknosastik, 15(2), 7680.
Hutauruk, M., & Puspita, D. (2020). A METAPRAGMATIC ANALYSIS: A STUDY OF PRAGMATIC FAILURE FOUND IN INDONESIAN EFL STUDENTS. Linguistics and Literature Journal, 1(2), 6269.
Journal, L., Ranti, D. V., & Nurmaily, E. (2021). RACIAL PROFILING ON POLICE STOP AND SEARCH PRACTICE AS PORTRAYED IN THE GEORGE TILLMAN S MOVIE THE HATE U. 2(2), 9397.
Kardiansyah, M. Y. (2019a). English Drama in the Late of VictoriaKardiansyah, M. Y. (2019). English Drama in the Late of Victorian Period (1880-1901): Realism in Drama Genre Revival. Teknosastik, 15(2), 6468.n Period (1880-1901): Realism in Drama Genre Revival. Teknosastik, 15(2), 6468.
Kardiansyah, M. Y. (2019b). Pygmalion Karya Bernard Shaw dalam Edisi 1957 dan 2000. Madah: Jurnal Bahasa Dan Sastra, 10(1), 7588.
Kardiansyah, M. Y., & Salam, A. (2020). The Translators Strategy as a Cultural Mediator in Translating Indonesian Novel into English. 4th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2020), 413418.
Kardiansyah, M. Y., & Salam, A. (2021). Reassuring Feasibility of Using Bourdieusian Sociocultural Paradigm for Literary Translation Study. Ninth International Conference on Language and Arts (ICLA 2020), 135139.
Kasih, E. N. E. W., Suprayogi, S., Puspita, D., Oktavia, R. N., & Ardian, D. (2022). Speak up confidently: Pelatihan English Public Speaking bagi siswa-siswi English Club SMAN 1 Kotagajah. Madaniya, 3(2), 313321. https://madaniya.pustaka.my.id/journals/contents/article/view/189
Kuswoyo, H., Sujatna, E. T. S., Afrianto, & Rido, A. (2022). This novel is not totally full of tears...‟: Graduation Resources as Appraisal Strategies in EFL Students‟ Fiction Book Review Oral Presentation. World Journal of English Language, 12(6), 294–303. https://doi.org/10.5430/wjel.v12n6p294
Mandasari, B. (2020). The Impact of Online Learning toward Students Academic Performance on Business Correspondence Course. EDUTEC: Journal of Education and Technology, 4(1), 98110.
Mandasari, B., & Aminatun, D. (2020). IMPROVING STUDENTSSPEAKING PERFORMANCE THROUGH VLOG. English Education: Journal of English Teaching and Research, 5(2), 136142.
Mertania, Y., & Amelia, D. (2020). Black Skin White Mask: Hybrid Identity of the Main Character as Depicted in Tagores The Home and The World. Linguistics and Literature Journal, 1(1), 712. https://doi.org/10.33365/llj.v1i1.233
Muliyah, P., & Aminatun, D. (2020). Teaching English for Specific Purposes in Vocational High School: Teachers Beliefs and Practices. Journal of English Teaching, 6(2), 122133.
Nurmala Sari, S., Aminatun, D., Sari, S. N., Aminatun, D., Nurmala Sari, S., & Aminatun, D. (2021). Students Perception on the Use of English Movies to Improve Vocabulary Mastery. Journal of English Language Teaching and Learning, 2(1), 1622. http://jim.teknokrat.ac.id/index.php/english-language-teaching/index
Pradana, F. A., & Suprayogi, S. (2021). CRITICAL DISCOURSE ANALYSIS ON CHINESE AND AMERICAN NEWS WEBSITES. 2(2), 8492.
Pranoto, B. E., & Afrilita, L. K. (2019). The organization of words in mental lexicon: evidence from word association test. Teknosastik, 16(1), 2633.
Pranoto, B. E., & Suprayogi, S. (2020). Incorporating 9GAG memes to develop EFL learners speaking ability and willingness to communicate. IJEE (Indonesian Journal of English Education), 7(2), 130144.
Purwaningsih, N., & Gulö, I. (2021). REPRESENTATION OF REYNHARD SINAGA IN BBC NEWS AND THE JAKARTA POST. Linguistics and Literature Journal, 2(1), 5061.
Puspita, D. (2021). Journal of Literature , Linguistics and. 10(2), 4250.
Puspita, D., & Amelia, D. (2020). TED-TALK: A SUPPLEMENT MATERIAL TO PROMOTE STUDENTSAUTONOMY IN LISTENING. ELTIN JOURNAL, Journal of English Language Teaching in Indonesia, 8(2), 91102.
Puspita, D., & Pranoto, B. E. (2021). The attitude of Japanese newspapers in narrating disaster events: Appraisal in critical discourse study. Studies in English Language and Education, 8(2), 796817.
Putri, N., & Aminatun, D. (2021). USING FACEBOOK TO PRACTICE WRITING SKILL: WHAT DO THE STUDENTS THINK? Journal of English Language Teaching and Learning, 2(1), 4550.
Qodriani, L. U. (2021). English interference in bahasa Indonesia: A phonology-to-orthography case in Instagram caption. English Language and Literature International Conference (ELLiC) Proceedings, 3, 349355.
Qodriani, L. U., & Kardiansyah, M. Y. (2018). Exploring Culture in Indonesia English Textbook for Secondary Education. JPI (Jurnal Pendidikan Indonesia), 7(1), 5158.
Qodriani, L. U., & Wijana, I. D. P. (2020). Language Change in New-NormalClassroom. 4th International Conference on Language, Literature, Culture, and Education (ICOLLITE 2020), 385389.
Samanik, S., & Lianasari, F. (2018). Antimatter Technology: The Bridge between Science and Religion toward Universe Creation Theory Illustrated in Dan Browns Angels and Demons. Teknosastik, 14(2), 18. https://doi.org/10.33365/ts.v14i2.58
Sari, B. N., & Gulö, I. (2019). Observing Grammatical Collocation in Students’ Writings. Teknosastik, 17(2), 25–31.
Sartika, L. A., & Pranoto, B. E. (2021). Analysis of Humor in the Big Bang Theory By Using Relevance Theory : a Pragmatic Study. 2(1), 17.
Setri, T. I., & Setiawan, D. B. (2020). Matriarchal Society in The Secret Life of Bees by Sue Monk Kidd. Linguistics and Literature Journal, 1(1), 2833. https://doi.org/10.33365/llj.v1i1.223
Sinaga, R. R. F., & Oktaviani, L. (2020). The Implementation of Fun Fishing to Teach Speaking for Elementary School Students. Journal of English Language Teaching and Learning, 1(1), 16.
Suprayogi, S., Pranoto, B. E., Budiman, A., Maulana, B., & Swastika, G. B. (2021). Pengembangan Keterampilan Menulis Siswa SMAN 1 Semaka Melalui Web Sekolah. Madaniya, 2(3), 283294. https://doi.org/10.53696/27214834.92
Suprayogi, S., Samanik, S.-, Novanti, E. A., & Ardesis, Y.-. (2021). EFL Learners Literary Competence Mapping through Reader-Response Writing Assessed using CCEA GCSE Mark Scheme. Celt: A Journal of Culture, English Language Teaching & Literature, 21(1), 1. http://journal.unika.ac.id/index.php/celt/article/view/2871
Yulianti, T., & Sulistiyawati, A. (2020). The Blended Learning for Students Character Building. International Conference on Progressive Education (ICOPE 2019), 5660.
Yulianti, T., & Sulistyawati, A. (2021). Online Focus Group Discussion (OFGD) Model Design in Learning.
