AN ANALYSIS OF CODE-SWITCHING IN INDONESIA COMMERCIAL ADVERTISEMENT
Kata Kunci:
advertisement , code-switching, Indonesia, mediaAbstrak
In language mixing one language with another language or code switching often happens in this world, especially in Indonesia where the majority of the population uses mixed languages, especially English, usually people use this mixed language because those who want to facilitate speaking English or are accustomed to hearing English which is usually used in everyday life, some even use it just to be cool. Code switching is a common thing around people. Thus, code switching also often appears in the media. Therefore, the media are always closely related to advertising. So, in advertising their advertisements, producers usually use other languages to attract consumers to have a special difference when there are still many advertisements in Indonesia that do not have code switching. Therefore, code switching in ads is feasible to analyze. This journal is intended to analyze code switching in Indonesian commercial advertisements. This study used descriptive qualitative method. The findings of this study are Indonesian commercial advertisements that often use code switching. The results of the discussion show that most advertisers only use phrases in their advertisements.
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